Brand Management

Rarity is Underrated.

We, humans, come wired to connect, fit in, and belong. While belonging is essential for a healthy organizational culture and...

The Art of Differentiation

This past week I was on the air for a spirited conversation with the good people of BISTalk radio. We...

Bees and Your Business.

I’m a novice apiarists—AKA a beekeeper. For the past couple of years, I’ve been tending hives, and I’m slowly learning...

Half Life of Innovation

The impact potential of new ideas in the marketplace is not what they used to be. The rate and pace...

The Other 10,000 Hours.

In Malcolm Gladwell’s best-selling and widely discussed book, Outliers: The Story of Success he talked about the 10,000 hours rule....

The Possibility Paradox

Organizations across the globe in every sector and regardless of size are constantly confronted with one never-ending challenge and opportunity:...

We Belong Together.

More and more these days, my work includes not just the brand evolution programs that I help organizations with, but...

Making Brand Magic.

Learning from Hollywood's Storytelling. Award season in the entertainment industry is a time to put the spotlight on the most exceptional...

The Beautiful Brand.

Why the world's best brands have their own gravity. Have you wondered why Tesla, SolarCity and Elon Musk have gotten so...