Brand Strategy

Solving the Brand Challenge.

If you can solve your brand challenge, you can probably solve everything else in your business. But if you don’t...

Living Beyond the Listicle.

In a recent strategy session with a client-partner, the topic of content marketing came up. During this conversation, one of the...

Leading Positively.

Something I learned early in my career as a business leader and entrepreneur was to give credit where credit is...

Rarity is Underrated.

We, humans, come wired to connect, fit in, and belong. While belonging is essential for a healthy organizational culture and...

The Art of Differentiation

This past week I was on the air for a spirited conversation with the good people of BISTalk radio. We...

Bees and Your Business.

I’m a novice apiarists—AKA a beekeeper. For the past couple of years, I’ve been tending hives, and I’m slowly learning...

Half Life of Innovation

The impact potential of new ideas in the marketplace is not what they used to be. The rate and pace...