Marketing Strategy

Rarity is Underrated.

We, humans, come wired to connect, fit in, and belong. While belonging is essential for a healthy organizational culture and...

The Art of Differentiation

This past week I was on the air for a spirited conversation with the good people of BISTalk radio. We...

Half Life of Innovation

The impact potential of new ideas in the marketplace is not what they used to be. The rate and pace...