Marketing Strategy

World’s Worst Business Advisor

By now, it should be common knowledge that bad news drives up news-media ratings. Clickbait, link bait, provocative headlines, or...

Your brand, inside-out.

Marilyn greets all visitors as they enter the home office headquarters. She’s more than just a greeter like you might...

What Keeps Leaders Up at Night

Last month while running an executive leadership offsite the CEO asked me a poignant question.   “The biggest challenge we’re facing in...

Without Marketing

How would you go about finding and attracting more customers if traditional marketing was off the table?   No email, Facebook, or...

Rarity is Underrated.

We, humans, come wired to connect, fit in, and belong. While belonging is essential for a healthy organizational culture and...

The Art of Differentiation

This past week I was on the air for a spirited conversation with the good people of BISTalk radio. We...

Half Life of Innovation

The impact potential of new ideas in the marketplace is not what they used to be. The rate and pace...