Marketing Strategy

The Most Powerful Things I Know.

“…Power without love is reckless and abusive, and love without power is sentimental and anemic. Power at its best is...

World’s Worst Business Advisor

By now, it should be common knowledge that bad news drives up news-media ratings. Clickbait, link bait, provocative headlines, or...

Your brand, inside-out.

Marilyn greets all visitors as they enter the home office headquarters. She’s more than just a greeter like you might...

What Keeps Leaders Up at Night

Last month while running an executive leadership offsite the CEO asked me a poignant question.   “The biggest challenge we’re facing in...

Without Marketing

How would you go about finding and attracting more customers if traditional marketing was off the table?   No email, Facebook, or...

Rarity is Underrated.

We, humans, come wired to connect, fit in, and belong. While belonging is essential for a healthy organizational culture and...