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Your brand, inside-out.

Marilyn greets all visitors as they enter the home office headquarters. She’s more than just a greeter like you might...

The Archetype Advantage

“As far as we can discern, the sole purpose of human existence is to kindle a light in the darkness...

Growth vs. Evolution

"Conformity is the jailer of freedom and the enemy of growth." — John F. Kennedy   It’s virtually impossible to think of...

Leading Positively.

Something I learned early in my career as a business leader and entrepreneur was to give credit where credit is...

Don’t Just Digitize, Humanize

We’re living in a world of convergence. Two major shifts are taking place in the product market landscape that has...

poster make it matter

The Value of Rejection

In the end, the outcome is not the sum of our efforts and does not define the quality or value...