Strategy

The Most Powerful Things I Know.

“…Power without love is reckless and abusive, and love without power is sentimental and anemic. Power at its best is...

The #1 Culture Killer

Knowing what ails your culture and brand is the first step in identifying a possible remedies. From my experience in...

Why Brand Purpose Matters

During a conversation with a client partner, the CEO asked this question, “why does brand purpose matter to anyone inside...

Where Real Value Comes From.

A real estate company has worked for years to build livable communities. Beyond the well-made buildings and great amenities, like...

World’s Worst Business Advisor

By now, it should be common knowledge that bad news drives up news-media ratings. Clickbait, link bait, provocative headlines, or...

Your brand, inside-out.

Marilyn greets all visitors as they enter the home office headquarters. She’s more than just a greeter like you might...

The Hard Brand Vs. The Deep Brand

During a lunch conversation with an expert in brand and marketing strategy, the conversation drifted to different ways to go about...