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Finding Your Brand’s Tribe

Here’s the scene: I’m at a Super Bowl party hanging out with a group of friends and neighbors and watching...

The Most Powerful Things I Know.

“…Power without love is reckless and abusive, and love without power is sentimental and anemic. Power at its best is...

The #1 Culture Killer

Knowing what ails your culture and brand is the first step in identifying a possible remedies. From my experience in...

Why Brand Purpose Matters

During a conversation with a client partner, the CEO asked this question, “why does brand purpose matter to anyone inside...

Where Real Value Comes From.

A real estate company has worked for years to build livable communities. Beyond the well-made buildings and great amenities, like...

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