In close collaboration with the Fleet leadership, we created meaningful and relevant reasons to
believe for the Science Center, Education and Communities.
— Dr. Steve Snyder
From the Golden Ratio and Fibonacci Sequence to the geometry of Platonic solids, we infused science into the brand identity right from the start.
We purposefully chose to the triangular shape to accurately reflect the three pillars of the new vision: the Fleet, Education and Community.
We developed a powerful brand expression for the Fleet and its programs: marketing materials and communications, social media, email toolkits and donor campaign strategy and creation. For the internal Fleet team, we created robust brand guidelines, toolkits and the training needed to take the reigns and execute effectively.