How did we evolve the Hubbs-SeaWorld Research Institute brand to be conversational and relevant with new audiences?

Mth Degree developed a new brand platform, identity, positioning and messaging with “why it matters” and “why should I care” at the foundation to spark curiosity and an emotional connection to drive donations.

Logo and tagline with a promise

We created a new identity to convey how Hubbs-SeaWorld Research Institute

research helps create a world where humans and the ocean thrive together.

Positioning and campaigning with emotion

Through our “Sea Change” campaign we created an evolved market position for the Institute, its programs and campaigns:

content creation, marketing, communications, email tool kits, social media strategy and editorial calendaring.

Fundraising matters


We developed donor campaign strategy and fundraising documents based on “Why it matters” language —

infused with strong calls to action to inspire new donors and audiences to get involved.

What our client says

“I am overjoyed to see this beautiful, concise yet impactful result!



– Eileen Sigler, CFRE

Development Director, Hubbs-SeaWorld Research Institute