We created a new identity to convey how Hubbs-SeaWorld Research Institute
research helps create a world where humans and the ocean thrive together.
Through our “Sea Change” campaign we created an evolved market position for the Institute, its programs and campaigns:
content creation, marketing, communications, email tool kits, social media strategy and editorial calendaring.
We developed donor campaign strategy and fundraising documents based on “Why it matters” language —
infused with strong calls to action to inspire new donors and audiences to get involved.
“I am overjoyed to see this beautiful, concise yet impactful result!
THANK YOU, THANK YOU, THANK YOU!!!”
– Eileen Sigler, CFRE
Development Director, Hubbs-SeaWorld Research Institute