Where San Diego Greets the World.

Our brand strategy helped create an evolved brand position, messaging, identity, guidelines and a highly orchestrated brand launch.

The logo represents the 5 neighboring cities that make up the Port and their common responsibility for the coastline they share.

How did we evolve the Port of San Diego into the innovative champion archetype?

We researched their unique history, aligned internal and external stakeholders, then built and launched an evolved  brand that enriched the relationship people and businesses have with the dynamic waterfront of San Diego Bay, providing prosperity and a more remarkable way of life.