How did a purpose-centric product with attitude crush sales forecasts before it hit the market?

Mth Degree created  a cross-media campaign for the “World’s First Gaming Laptop” that ignited fervor in the gaming world by proclaiming “PC Gaming is Not Dead.”

Results

Razer Blade demand forced a wait list

six months before release date

Staking a claim in the gaming and investor industries

Full page traditional print ad in WSJ captured mainstream attention.

Digital site takeovers hyped up product launch.

Results

Razer becomes $1 billion company on Fortune’s  Unicorn List

 

Unveiling the game changer

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