Services

Where our expertise helps with your brand & culture evolution.
Brand & Culture Evolution

We specialize in guiding and leading our partners through our brand and culture evolution process that grows audiences, increases brand value and ignites loyalty.

Here are some typical results that our clients have experienced through our brand evolution programs:

  • An increase in your company growth through increased sales and overall value:
    • Our clients typically see sustained year-over-year growth, and as high as an ROI of 2,487% growth over a 5 year period;
    • Others saw an increase in brand value (measured by Forbes) of $275million over a 5-year period.
  • A more engaged team, culture and leadership, reduction of turnover by 15+%, as measured by clients.
  • Deeper brand loyalty and engaging the right customers.
  • Greater understanding and connections with the belief systems of an organization to the customer benefits (brand promise) that brands deliver.
  • A sharper vision of the road ahead for business leaders to navigate and drive their companies forward.
  • A clearer foundation on which to innovate and create new and improved products and services.
  • Brand Evolution Strategy

    • Insight & research: qualitative & quantitative
    • Audience segmentation & persona mapping
    • Brand audits & equity studies
    • Brand & investor positioning
    • Brand & sub-brand strategy
    • Brand architecture
    • Brand naming & product naming
    • Brand messaging, voice & tone
    • Workshops:
      • Organizational beliefs workshop
      • Core values workshop
      • Product innovation workshop
      • Brand personality workshop
    • Contact us for a complete Brand Evolution Process Map

  • Leadership & Culture Guidance

    • Brand & culture alignment program
    • Leadership team alignment
    • Executive & leadership advising (coaching)
    • Leadership team visioning
    • Customer experience journey mapping
    • Employee prospect journey mapping
    • Internal brand rollout
    • Workshops:
      • Leadership team retreats
      • Organizational visioning retreat
      • Team brand alignment workshop
      • Core values story-mining workshop

  • Brand Expression

    • Brand rollout programs (internally & externally)

    • Advising CMO

    • Marketing strategy & planning

    • Comprehensive brand expression design (new or evolved)
      • Messaging & positioning

      • Identity

      • Brand guidelines
      • Brand training
      • Brand video stories
      • Brand space & environment
      • Brand rollout implementation
    • Contact us for a complete Brand Evolution Process Map

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