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Rarity is Underrated.

We, humans, come wired to connect, fit in, and belong. While belonging is essential for a healthy organizational culture and...

The Art of Differentiation

This past week I was on the air for a spirited conversation with the good people of BISTalk radio. We...

Bees and Your Business.

I’m a novice apiarists—AKA a beekeeper. For the past couple of years, I’ve been tending hives, and I’m slowly learning...

Half Life of Innovation

The impact potential of new ideas in the marketplace is not what they used to be. The rate and pace...

For Every Product, a Solution.

Here’s a little-known insight behind all market successes: Every service or product that becomes a market success does so because it...